Johan is a business leader, sports administrator, philanthropist and committed environmentalist.
During his boyhood in Stockholm, Johan developed a love for winter sports – a passion which saw him become President of the International Ski and Snowboard Federation (FIS) in 2021. He is also a member of the International Olympic Committee (IOC).
Alongside his sporting commitments, Johan is chairman of HEAD, the sporting goods company which he turned into a global success story over many years.
In addition, he has held many positions in business, charities, and government, and been a powerful advocate for climate action – including as co-founder and co-chair of Cool Earth, a charity dedicated to rainforest conservation.
Winning is the art of being prepared.