In March 2020, Johan announced his candidacy to become the President of the International Ski Federation, nominated by Great Britain.
Thanks to his love for winter sports and his years in international sports business, Johan has the vision, experience and passion to lead the Federation into the future.
Johan’s vision for the Federation is to grow and improve all snow sports for the benefit of all participants – including those of the future and not just today – from recreational skiers and snowboarders, to our athletes and the coaches and technicians supporting them, our dedicated fans and enthusiasts, as well as our sponsors.
To realise that vision, however, Johan says we need not only passion and vision but to take hard-headed commercial decisions. So he wants to build capacity and expertise within FIS to increase participation, optimise its commercial potential and ensure that the Federation is fit for the future. He wants to be consciously inclusive and becoming more welcoming to people from diverse backgrounds. And, by making snow sports more environmentally friendly, he wants to make sure we hand over the sports we love to the next generation in a better condition than we found them.
Together we can Make a Difference!
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